Mallio

RETAIL RESEARCH

BRAND MATCHING

BUYER OUTREACH

ACCOUNT GROWTH

We help premium independent fashion, jewelry, and accessories brands build wholesale distribution through the specialty retailers that fit them.

We help premium independent fashion, jewelry, and accessories brands build wholesale distribution through the specialty retailers that fit them.

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Our Approach

Mallio is a retail expansion partner for premium independent fashion, jewelry, and accessories brands.

We use proprietary retail intelligence and a high-touch placement process to identify the boutiques where each brand genuinely belongs. We then manage the work required to create those opportunities: retailer research and qualification, personalized buyer outreach, follow-up, and feedback.


Unlike marketplaces, directories, and self-service software, Mallio doesn't hand a brand a list of stores and leave them to do the rest. We work with a limited number of brands at a time, approach only carefully qualified retailers, and prioritize distribution quality and long-term account value over outreach volume.

Because where a brand is sold shapes how it is seen.

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Why Choose Mallio

Why Mallio?

Category specialists

We work only with fashion, jewelry, and accessories brands. That focus means our retailer network, matching criteria, and buyer relationships are built around how these categories are actually bought and sold, not adapted from some other industry.

Selective, not high-volume

We take on a limited number of brands at a time and only pitch retailers where the fit is real. Every response, yes or no, makes the next match sharper. It isn't a numbers game.

Technology-backed, human-led

We use proprietary retail intelligence to identify strong matches faster and more accurately than manual prospecting alone. Every recommendation and every buyer conversation is still reviewed and handled by a person.

Execution, not another list

We don't hand you a spreadsheet of stores and wish you luck. We manage the retailer research, outreach, follow-up, and account growth ourselves.

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Our Services

Services

01

Distribution Diagnostic

A detailed map of where your closest competitors are sold, where the gaps are, and which retailers are the strongest fit for your brand right now.

Competitor Mapping

Retailer Shortlist

Fit Scoring

02

Retailer Outreach & Qualification

We vet every retailer on the shortlist, then manage personalized buyer outreach and follow-up until we get a real answer.

Buyer Outreach

Personalized Pitches

Follow-Up

03

Account Opening

Once a buyer says yes, we help manage terms, samples, and the first order so the account actually opens, not just gets a reply.

Order Support

Terms & Samples

Onboarding

04

Ongoing Account Growth

We keep working the relationship after the first order: tracking reorders, resolving issues, and expanding into new retail territory over time.

Reorder Tracking

Relationship Management

Territory Expansion

01

Distribution Diagnostic

A detailed map of where your closest competitors are sold, where the gaps are, and which retailers are the strongest fit for your brand right now.

Competitor Mapping

Retailer Shortlist

Fit Scoring

02

Retailer Outreach & Qualification

We vet every retailer on the shortlist, then manage personalized buyer outreach and follow-up until we get a real answer.

Buyer Outreach

Personalized Pitches

Follow-Up

03

Account Opening

Once a buyer says yes, we help manage terms, samples, and the first order so the account actually opens, not just gets a reply.

Order Support

Terms & Samples

Onboarding

04

Ongoing Account Growth

We keep working the relationship after the first order: tracking reorders, resolving issues, and expanding into new retail territory over time.

Reorder Tracking

Relationship Management

Territory Expansion

01

Distribution Diagnostic

A detailed map of where your closest competitors are sold, where the gaps are, and which retailers are the strongest fit for your brand right now.

Competitor Mapping

Retailer Shortlist

Fit Scoring

02

Retailer Outreach & Qualification

We vet every retailer on the shortlist, then manage personalized buyer outreach and follow-up until we get a real answer.

Buyer Outreach

Personalized Pitches

Follow-Up

03

Account Opening

Once a buyer says yes, we help manage terms, samples, and the first order so the account actually opens, not just gets a reply.

Order Support

Terms & Samples

Onboarding

04

Ongoing Account Growth

We keep working the relationship after the first order: tracking reorders, resolving issues, and expanding into new retail territory over time.

Reorder Tracking

Relationship Management

Territory Expansion

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FAQ

Frequently
Asked
Questions

What is your typical timeline to a first account?

What is your typical timeline to a first account?

What brands do you work with?

What brands do you work with?

How do you decide which retailers to approach?

How do you decide which retailers to approach?

How is Mallio different from a wholesale rep or a marketplace like Faire?

How is Mallio different from a wholesale rep or a marketplace like Faire?

Do you support the relationship after an account opens?

Do you support the relationship after an account opens?